I'M
NIDHI
MEHTA.
FREELANCE GRAPHIC DESIGNER
01 ABOUT
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I love imagery in all fields and I never stop exploring
new styles and forms of self-expression to improve
my skills. I yearn for adventure, and travel, and am
constantly inspired by new experiences.
​
If conceptualising designs and leading teams is my forte, gaining knowledge on User experiences is my passion!
02 PROFESSIONAL SKILLS
SOFTWARE SKILLS
LEADERSHIP SKILLS
My core skills and competences lie in working with
Adobe Photoshop & Adobe Illustrator. I have also
worked on web-design projects in my role at the
Glitch. This is where my passion for User Interface
and Design came in, driving me to pursue a Google
certificate course on UI & UX design. My strength lies
in layout and template based design, infographics,
Emailers, micro-sites, and social media assets.
My experience at The Glitch allowed me to dawn
the hat of a manager and leader. Not only was I
given a team to manage, but I was empowered
to be the voice of the design team across various
key stakeholder touch points, both internal and
external. An in-depth understanding of my brands
meant that I was in-charge of all design onboarding
for new joiners within the design team.
PHOTOSHOP
ILLUSTRATOR
FIGMA
SKILLS
LAYOUT DESIGN
VISUAL IDENTITY
DIGITAL DESIGN
MARKETING
100%
100%
80%
INDESIGN
WIX
INTERESTS
SWIMMING
TRAVEL
FLOWERS
80%
70%
FOOD
BUTTERFLIES
03 Experience
AUG'22-PRESENT
Nidhi Rachit Mehta
Design Studio
Owner
A highly driven Entrepreneur in the field of Graphic Design and Art Direction, delivering modern and customised design solutions to fit the needs of global brands headquartered in Austria.
2019-2020
The Glitch Media Pvt. Ltd.
A VMLY&R Company (WPP)
Senior Graphic Designer
As a Senior Graphic Designer, I was the design
lead on multiple projects of key importance to the organisation. This involved the conceptualisation
and delivery of multiple designs with short turn
around times. Managed a team consisting of a
Graphic designer and a design intern. My major
focus during this role was on managing LinkedIn’s
360-degree campaigns across the APAC region.
​
Key projects:
1. Design lead on LinkedIn’s biggest outdoormarketing campaign in India– “LinkedIn in it together.” Created 40+ OOH assets for 3 cities, metro wraps for 2 cities, and digital assets.
2. LinkedIn Spotlight - Digital Assets for the campaign, across 4 countries.
Key strengths:
Multitasking on various brands,conceptualising designs
with a global tone of voice.
2020-2021
The Glitch Media Pvt. Ltd.
| A VMLY&R Company (WPP)
Associate Art Director
Led a team of 3 junior and senior graphic designers
to deliver static and dynamic assets for 15+ brands. Managed & led 20+ pitches that have resulted in successful client acquisitions for Glitch! My role
allowed me to be the voice of the design team across various stakeholder touch points. I continued to be
the Design lead on multiple global LinkedIn campaigns across 7 key countries.
​
Led the conceptualisation and implementation of LinkedIn’s revamped brand guidelines in 2019. Led
the development of a new visual identity, training
new joiners on brand guidelines, and acting as a
Liaison with the LinkedIn team to provide feedback
and solutions to their transitionary issues.
Key projects:
1. Design Lead for the Launch of Xiaomi’s
new phone -Mi 11 Ultra
2. Design Lead for Bigbasket Beauty Store’s
various campaigns & retainer
3. Lead Multiple campaigns for LinkedIn across
the APAC & EMEA region.
Key strengths:
Team management & leadership, Cross-functional excellence
2016-2018
FREELANCE
Graphic Designer
As a Freelance Graphic Designer, I managed end-to-end design requirements for multiple consumer brands across various industries - electronics, consumer goods, personalised wedding stationery etc. These projects involved logo design, visual and corporate identity design, packaging design, and web-content design. This phase in my professional life allowed me to further improve my design and interpersonal skills. As a freelancer, you not only design objects/ things, but are also responsible for managing clients and landing new business.
2011-2015
BACHELOR IN MULTIMEDIA
St. Xavier's College Kolkata, India
​
2018-2019
The Glitch Media Pvt. Ltd. |
A VMLY&R Company (WPP)
Graphic Designer
Worked as a Graphic designer on LinkedIn India’s social media campaigns. I was given the responsibility of fulfilling LinkedIn India’s retainer for Facebook and Twitter, delivering up to 40 assets per month on each platform.
Key Projects:
1. LinkedIn India Power Profiles Campaign - Social Media Assets
2. LinkedIn X MTV Get A Job, Season 2(TV Series) - Social Media Assets
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2015-2016
WYSIWYG Communications
Pvt. Ltd. (Kolkata, India)
Graphic Design Intern
The design internship at WYSIWYG was one that allowed me to discover my passion for graphic designing. It represented a pivotal point in my life when I was figuring out what to do with my life, and gave me the clarity I required on how to shape my future. I was also lucky enough to be guided by experienced mentors, and eventually empowered to design projects myself. I worked on projects for consumer good companies such as ITC (India’s Tobacco behemoth), Alice Blue (apparel), Tata Tea, developing assets for the opening of a new private school in Kolkata.
1996-2011
HIGH SCHOOL
Birla High School, Kolkata, India
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